{"id":2375,"date":"2022-10-05T17:04:52","date_gmt":"2022-10-05T15:04:52","guid":{"rendered":"https:\/\/help.mediaboard.com\/?page_id=2375"},"modified":"2023-10-01T19:59:41","modified_gmt":"2023-10-01T17:59:41","slug":"zdroje-pro-metadata","status":"publish","type":"page","link":"https:\/\/help.mediaboard.com\/cs\/mediaboard\/jak-mediaboard-pouzivat\/zdroje-pro-metadata\/","title":{"rendered":"Zdroje pro metadata"},"content":{"rendered":"\n<p>Jednou ze z\u00e1kladn\u00edch funkc\u00ed aplikace Mediaboard je i zobrazov\u00e1n\u00ed metadat (dopl\u0148kov\u00fdch informac\u00ed) u \u010dl\u00e1nk\u016f. Tato metadata umo\u017e\u0148uj\u00ed u\u017eivatel\u016fm bl\u00ed\u017ee analyzovat a pochopit d\u016fle\u017eitost a dopad jednotliv\u00fdch \u010dl\u00e1nk\u016f. Metadata jsou tak\u00e9 z\u00e1kladn\u00ed prerekvizitou pro kvalitn\u00ed <a href=\"https:\/\/help.mediaboard.com\/cs\/mediaboard\/medialni-sluzby\/medialni-analyzy\/\">medi\u00e1ln\u00ed anal\u00fdzu<\/a>. Mezi metadata pat\u0159\u00ed nap\u0159\u00edklad <a href=\"https:\/\/help.mediaboard.com\/cs\/mediaboard\/medialni-sluzby\/ave-a-sentiment\/\">AVE<\/a> (Advertising Value Equivalent), GRP (Gross Rating Point), dosah, po\u010det zobrazen\u00ed a dal\u0161\u00ed. Podklady k metadat\u016fm z\u00edsk\u00e1v\u00e1 aplikace Mediaboard z ve\u0159ejn\u011b dostupn\u00fdch a ov\u011b\u0159en\u00fdch zdroj\u016f, jejich\u017e v\u00fd\u010det naleznete n\u00ed\u017ee.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zdroje pro metadata:<\/strong><\/p>\n\n\n\n<ul><li>Netmonitor.cz,<\/li><li>Similarweb.com,<\/li><li>Alexa,<\/li><li>ABC \u010cR,<\/li><li>mediakity jednotliv\u00fdch m\u00e9di\u00ed.<br><br><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Jednou ze z\u00e1kladn\u00edch funkc\u00ed aplikace Mediaboard je i zobrazov\u00e1n\u00ed metadat (dopl\u0148kov\u00fdch informac\u00ed) u \u010dl\u00e1nk\u016f. Tato metadata umo\u017e\u0148uj\u00ed u\u017eivatel\u016fm bl\u00ed\u017ee analyzovat a pochopit d\u016fle\u017eitost a dopad&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":547,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/2375\/"}],"collection":[{"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/comments\/?post=2375"}],"version-history":[{"count":9,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/2375\/revisions\/"}],"predecessor-version":[{"id":3133,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/2375\/revisions\/3133\/"}],"up":[{"embeddable":true,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/547\/"}],"wp:attachment":[{"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/media\/?parent=2375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}