{"id":595,"date":"2019-05-28T14:28:43","date_gmt":"2019-05-28T12:28:43","guid":{"rendered":"https:\/\/help.mediaboard.com\/?page_id=595"},"modified":"2024-02-23T09:39:59","modified_gmt":"2024-02-23T08:39:59","slug":"temata-a-klicova-slova","status":"publish","type":"page","link":"https:\/\/help.mediaboard.com\/cs\/mediaboard\/jak-mediaboard-pouzivat\/temata-a-klicova-slova\/","title":{"rendered":"T\u00e9mata a kl\u00ed\u010dov\u00e1 slova"},"content":{"rendered":"\n<p class=\"has-text-align-left has-text-color\" style=\"color:#0ca8d0\">Monitoring vych\u00e1z\u00ed z p\u0159edem <strong>nastaven\u00fdch t\u00e9mat<\/strong> a <strong>kl\u00ed\u010dov\u00fdch slov<\/strong>. <\/p>\n\n\n\n<p><strong>Kl\u00ed\u010dov\u00e1 slova<\/strong> p\u0159edstavuj\u00ed v\u00fdrazy, kter\u00e9 chcete v r\u00e1mci monitoringu sledovat. M\u016f\u017ee to b\u00fdt nap\u0159\u00edklad n\u00e1zev va\u0161\u00ed firmy, jm\u00e9na firemn\u00edch p\u0159edstavitel\u016f, konkurence \u010di r\u016fzn\u00e9 ud\u00e1losti, akce nebo i obecn\u00e9 t\u00e9matick\u00e9 okruhy. Pro kl\u00ed\u010dov\u00e1 slova plat\u00ed jasn\u00e1 pravidla, tak aby se v monitoringu vyhled\u00e1valy v\u017edy jen relevantn\u00ed v\u00fdstupy.<\/p>\n\n\n\n<p><br>Aby byl monitoring p\u0159ehledn\u011bj\u0161\u00ed, m\u00e1te mo\u017enost si skupiny kl\u00ed\u010dov\u00fdch slov rozd\u011blit do <strong>tzv. T\u00e9mat<\/strong>. V r\u00e1mci t\u00e9mat pak m\u00e1te mo\u017enost specifik\u00e9ho nastaven\u00ed, nap\u0159\u00edklad zvolit si konkr\u00e9tn\u00ed seznam medi\u00e1ln\u00edch zdroj\u016f, ve kter\u00fdch se budou v\u00fdrazy vyhled\u00e1vat. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monitoring vych\u00e1z\u00ed z p\u0159edem nastaven\u00fdch t\u00e9mat a kl\u00ed\u010dov\u00fdch slov. Kl\u00ed\u010dov\u00e1 slova p\u0159edstavuj\u00ed v\u00fdrazy, kter\u00e9 chcete v r\u00e1mci monitoringu sledovat. M\u016f\u017ee to b\u00fdt nap\u0159\u00edklad n\u00e1zev va\u0161\u00ed&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":547,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/595\/"}],"collection":[{"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/comments\/?post=595"}],"version-history":[{"count":29,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/595\/revisions\/"}],"predecessor-version":[{"id":3637,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/595\/revisions\/3637\/"}],"up":[{"embeddable":true,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/547\/"}],"wp:attachment":[{"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/media\/?parent=595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}