{"id":825,"date":"2019-05-30T15:39:07","date_gmt":"2019-05-30T13:39:07","guid":{"rendered":"https:\/\/help.mediaboard.com\/?page_id=825"},"modified":"2023-08-23T17:04:46","modified_gmt":"2023-08-23T15:04:46","slug":"medialni-analyzy","status":"publish","type":"page","link":"https:\/\/help.mediaboard.com\/cs\/mediaboard\/medialni-sluzby\/medialni-analyzy\/","title":{"rendered":"Medi\u00e1ln\u00ed anal\u00fdzy"},"content":{"rendered":"\n<p>Medi\u00e1ln\u00ed anal\u00fdza je strukturovan\u00fdm a p\u0159ehledn\u00fdm rozborem toho, jak\u00fd obraz vytv\u00e1\u0159ej\u00ed m\u00e9dia o sledovan\u00e9m subjektu \u010di problematice ve stanoven\u00e9m \u010dasov\u00e9m \u00faseku. Mapuje obsahovou, tematickou a \u010dasovou strukturu medi\u00e1ln\u00ed prezentace ur\u010dit\u00e9ho subjektu b\u011bhem stanoven\u00e9ho obdob\u00ed na zvolen\u00e9m vzorku m\u00e9di\u00ed. Subjektem anal\u00fdzy m\u016f\u017ee b\u00fdt ekonomick\u00fd subjekt, n\u011bjak\u00e1 ud\u00e1lost, osoba \u010di m\u00edsto. <br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"651\" src=\"https:\/\/help.mediaboard.com\/wp-content\/uploads\/2023\/08\/Hlavni\u0301-strana-2-1024x651.png\" alt=\"\" class=\"wp-image-2861\" srcset=\"https:\/\/help.mediaboard.com\/wp-content\/uploads\/2023\/08\/Hlavni\u0301-strana-2-1024x651.png 1024w, https:\/\/help.mediaboard.com\/wp-content\/uploads\/2023\/08\/Hlavni\u0301-strana-2-300x191.png 300w, https:\/\/help.mediaboard.com\/wp-content\/uploads\/2023\/08\/Hlavni\u0301-strana-2-768x488.png 768w, https:\/\/help.mediaboard.com\/wp-content\/uploads\/2023\/08\/Hlavni\u0301-strana-2-1536x976.png 1536w, https:\/\/help.mediaboard.com\/wp-content\/uploads\/2023\/08\/Hlavni\u0301-strana-2-2048x1301.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Medi\u00e1ln\u00ed anal\u00fdzy jsou vytv\u00e1\u0159eny dle individu\u00e1ln\u00edch po\u017eadavk\u016f, lze vyb\u00edrat z&nbsp;des\u00edtek posuzovan\u00fdch krit\u00e9ri\u00ed, je\u017e odpov\u00eddaj\u00ed standardn\u00ed mezin\u00e1rodn\u00ed metodice. <\/p>\n\n\n\n<p>Medi\u00e1ln\u00ed anal\u00fdzy odhal\u00ed hlub\u0161\u00ed souvislosti, upozorn\u00ed na v\u00fdvojov\u00e9 trendy, potvrd\u00ed \u010di vyvr\u00e1t\u00ed hypot\u00e9zy, poskytuj\u00ed informace kvantitativn\u00edho i kvalitativn\u00edho charakteru, usnadn\u00ed strategick\u00e9 rozhodov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#0ca8d0;font-size:25px\"><strong>Mezi z\u00e1kladn\u00ed parametry anal\u00fdzy pat\u0159\u00ed:<\/strong><\/p>\n\n\n\n<ul><li>V\u00fdvoj medializace &#8211; \u010dasov\u00fd v\u00fdvoj medializace analyzovan\u00e9ho subjektu. <\/li><li>Po\u010det zm\u00ednek dle typu m\u00e9dia<\/li><li>Sentiment<\/li><li>AVE, GRP, OTS<\/li><li>Top zdroje a vydavatelstv\u00ed, kte\u0159\u00ed se nej\u010dast\u011bji v\u011bnuj\u00ed dan\u00e9mu t\u00e9matu, subjektu<\/li><li>Top auto\u0159i<\/li><li>T\u00e9matick\u00fd rozbor medializace <\/li><li>Porovn\u00e1n\u00ed s konkurenc\u00ed<\/li><li>Share of Voice<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Medi\u00e1ln\u00ed anal\u00fdza je strukturovan\u00fdm a p\u0159ehledn\u00fdm rozborem toho, jak\u00fd obraz vytv\u00e1\u0159ej\u00ed m\u00e9dia o sledovan\u00e9m subjektu \u010di problematice ve stanoven\u00e9m \u010dasov\u00e9m \u00faseku. Mapuje obsahovou, tematickou a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":549,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/825\/"}],"collection":[{"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/comments\/?post=825"}],"version-history":[{"count":22,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/825\/revisions\/"}],"predecessor-version":[{"id":2865,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/825\/revisions\/2865\/"}],"up":[{"embeddable":true,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/549\/"}],"wp:attachment":[{"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/media\/?parent=825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}