{"id":846,"date":"2019-06-03T16:10:31","date_gmt":"2019-06-03T14:10:31","guid":{"rendered":"https:\/\/help.mediaboard.com\/?page_id=846"},"modified":"2023-06-23T11:05:17","modified_gmt":"2023-06-23T09:05:17","slug":"ave-a-sentiment","status":"publish","type":"page","link":"https:\/\/help.mediaboard.com\/cs\/mediaboard\/medialni-sluzby\/ave-a-sentiment\/","title":{"rendered":"AVE a sentiment"},"content":{"rendered":"\n<p class=\"has-text-color has-large-font-size\" style=\"color:#0ca8d0\">AVE<\/p>\n\n\n\n<p>Koeficient AVE (Advertising Value Equivalent) p\u0159edstavuje finan\u010dn\u00ed zhodnocen\u00ed medi\u00e1ln\u00edch aktivit. Je to ekvivalent toho, co by st\u00e1l prostor z\u00edskan\u00fd obsahem v p\u0159epo\u010dtu na hodnotu reklamn\u00ed plochy podle cen\u00edku dan\u00e9ho m\u00e9dia.<br>Pro strojov\u00fd v\u00fdpo\u010det AVE vyu\u017e\u00edv\u00e1me tyto prom\u011bnn\u00e9:<\/p>\n\n\n\n<ul><li>jednotkov\u00e1 cena inzerce v dan\u00e9m m\u00e9diu (nap\u0159: cena za normostranu v tisku \/ 1s odvys\u00edlan\u00e9 zpr\u00e1vy v TV \u010di rozhlase)<\/li><li>velikost \u010dl\u00e1nku v tisku \/ d\u00e9lka report\u00e1\u017ee v TV \u010di rozhlase<\/li><li>rozsah informace v\u011bnovan\u00e9 t\u00e9matu v r\u00e1mci p\u0159\u00edsp\u011bvku<\/li><\/ul>\n\n\n\n<p><strong>V Mediaboard<\/strong>u<strong> um\u00edme automaticky dopo\u010d\u00edtat AVE k v\u011bt\u0161in\u011b \u010dl\u00e1nk\u016f, ke kter\u00fdm m\u00e1me pot\u0159ebn\u00e1 data. Pokud m\u00e1te o tuto slu\u017ebu z\u00e1jem, sta\u010d\u00ed n\u00e1m d\u00e1t v\u011bd\u011bt! Tuto n\u00e1stavbovou slu\u017ebu m\u016f\u017eete jako v\u0161echny ostatn\u00ed n\u00e1stavbov\u00e9 slu\u017eby vyzkou\u0161et.<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-large-font-size\" style=\"color:#0ca8d0\">Sentiment<\/p>\n\n\n\n<p>Automatick\u00fd sentiment je skv\u011blou slu\u017ebou, pokud pot\u0159ebujete z v\u00fdstup\u016f vytv\u00e1\u0159et medi\u00e1ln\u00ed anal\u00fdzy nebo s v\u00fdstupy d\u00e1le pracovat. <br>Mediaboard um\u00ed dle strojov\u00e9ho u\u010den\u00ed a slovn\u00edkov\u00e9 datab\u00e1ze ur\u010dit sentiment \u010dl\u00e1nku a ten pak p\u0159i\u0159ad\u00ed k \u010dl\u00e1nku prost\u0159ednictv\u00edm smajl\u00edk\u016f:<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/help.mediaboard.com\/wp-content\/uploads\/2019\/06\/image-1024x257.png\" alt=\"\" class=\"wp-image-847\" width=\"851\" height=\"213\" srcset=\"https:\/\/help.mediaboard.com\/wp-content\/uploads\/2019\/06\/image-1024x257.png 1024w, https:\/\/help.mediaboard.com\/wp-content\/uploads\/2019\/06\/image-300x75.png 300w, https:\/\/help.mediaboard.com\/wp-content\/uploads\/2019\/06\/image-768x193.png 768w, https:\/\/help.mediaboard.com\/wp-content\/uploads\/2019\/06\/image.png 1045w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Pokud m\u00e1te o tuto slu\u017ebu z\u00e1jem, sta\u010d\u00ed n\u00e1m d\u00e1t v\u011bd\u011bt! Tuto n\u00e1stavbovou slu\u017ebu m\u016f\u017eete jako v\u0161echny ostatn\u00ed n\u00e1stavbov\u00e9 slu\u017eby nez\u00e1vazn\u011b vyzkou\u0161et. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AVE Koeficient AVE (Advertising Value Equivalent) p\u0159edstavuje finan\u010dn\u00ed zhodnocen\u00ed medi\u00e1ln\u00edch aktivit. Je to ekvivalent toho, co by st\u00e1l prostor z\u00edskan\u00fd obsahem v p\u0159epo\u010dtu na hodnotu&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":549,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/846\/"}],"collection":[{"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/comments\/?post=846"}],"version-history":[{"count":5,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/846\/revisions\/"}],"predecessor-version":[{"id":2736,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/846\/revisions\/2736\/"}],"up":[{"embeddable":true,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/549\/"}],"wp:attachment":[{"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/media\/?parent=846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}