{"id":899,"date":"2019-06-14T16:19:53","date_gmt":"2019-06-14T14:19:53","guid":{"rendered":"https:\/\/help.mediaboard.com\/?page_id=899"},"modified":"2023-09-04T15:41:31","modified_gmt":"2023-09-04T13:41:31","slug":"moduly-casti-aplikace","status":"publish","type":"page","link":"https:\/\/help.mediaboard.com\/cs\/monitoring-socialnich-siti-2\/jak-to-funguje\/moduly-casti-aplikace\/","title":{"rendered":"Monitoring"},"content":{"rendered":"\n

Aplikace Mediaboard umo\u017e\u0148uje pr\u00e1ci v n\u011bkolika modulech, kter\u00e9 naleznete \u00fapln\u011b vlevo v tmav\u00e9m menu – monitoring, dashboardy, portfolio, TVR alerty a Google analytics.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

P\u0159\u00edsp\u011bvky<\/strong><\/p>\n\n\n\n

V modulu \u201emonitoring\u201c budete pravd\u011bpodobn\u011b pracovat nej\u010dast\u011bji. Pod z\u00e1lo\u017ekou \u201ep\u0159\u00edsp\u011bvky\u201c uvid\u00edte feed p\u0159\u00edsp\u011bvk\u016f<\/strong>. Naho\u0159e se nach\u00e1z\u00ed p\u0159ehled po\u010dtu p\u0159\u00edsp\u011bvk\u016f za posledn\u00edch 30 dn\u00ed. P\u0159\u00edsp\u011bvky zde m\u016f\u017eete filtrovat dle data, zdroje, autora, jazyku, sentimentu, pozn\u00e1mky \u010di typu \u010dl\u00e1nku.<\/strong> V lev\u00e9m menu m\u016f\u017eete vyb\u00edrat konkr\u00e9tn\u00ed t\u00e9mata, kter\u00e1 chcete zobrazit. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Analytika<\/strong><\/p>\n\n\n\n

Analytika v\u00e1m umo\u017en\u00ed z\u00edskat rychl\u00fd p\u0159ehled monitoringu na p\u00e1r kliknut\u00ed.<\/strong> Vyberete si t\u00e9mata, kter\u00e1 chcete analyzovat a p\u0159\u00edpadn\u011b nastav\u00edte dal\u0161\u00ed filtry jako je sledovan\u00e9 obdob\u00ed. Automaticky se v\u00e1m vygeneruj\u00ed p\u0159ehledn\u00e9 grafy, kter\u00e9 m\u016f\u017eete d\u00e1le upravovat podle sv\u00fdch pot\u0159eb.<\/p>\n\n\n\n

Uvid\u00edte nap\u0159\u00edklad po\u010det zm\u00ednek podle jednotliv\u00fdch soci\u00e1ln\u00edch s\u00edt\u00ed, interakce (lajky, koment\u00e1\u0159e a sd\u00edlen\u00ed), sk\u00f3re vlivu, zm\u00ednky podle typu p\u0159\u00edsp\u011bvku (p\u0159\u00edsp\u011bvek, koment\u00e1\u0159, retweet, diskuze) atd.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Sk\u00f3re vlivu<\/strong> (Influence Score) je \u010d\u00edslo od 1 do 10 vypo\u010d\u00edtan\u00e9 pro ka\u017edou zm\u00ednku ze soci\u00e1ln\u00edch m\u00e9di\u00ed. Jeho hodnota je prim\u00e1rn\u011b zalo\u017eena na dvou parametrech \u2013 jak pravd\u011bpodobn\u00e9 je, \u017ee dan\u00e1 zm\u00ednka bude vid\u011bt a kolikr\u00e1t byla zm\u00ednka zobrazena, sd\u00edlena nebo retweetov\u00e1na. <\/p>\n\n\n\n

Soci\u00e1ln\u00ed interakce<\/strong> je po\u010det interakc\u00ed u zm\u00ednek, kter\u00e9 zahrnuj\u00ed like, sd\u00edlen\u00ed, koment\u00e1\u0159, shl\u00e9dnut\u00ed a retweet. <\/p>\n\n\n\n

Medialist<\/strong><\/p>\n\n\n\n

V medialistu si zobraz\u00edte autory, kte\u0159\u00ed se va\u0161imi t\u00e9maty nejv\u00edce zab\u00fdvaj\u00ed. V p\u0159\u00edpad\u011b soci\u00e1ln\u00edch m\u00e9di\u00ed se nej\u010dast\u011bji jedn\u00e1 o profily na soci\u00e1ln\u00edch s\u00edt\u00edch. U tradi\u010dn\u00edch m\u00e9di\u00ed m\u016f\u017eete d\u00edky Medialistu z\u00edskat tak\u00e9 kontakty na n\u011bkter\u00e9 novin\u00e1\u0159e. <\/p>\n\n\n\n

Export<\/strong><\/p>\n\n\n\n

Do exportu m\u016f\u017eete vkl\u00e1dat vybran\u00e9 \u010dl\u00e1nky a d\u00e1le s nimi pracovat. V\u00fdb\u011br provedete v z\u00e1lo\u017ece \u201ep\u0159\u00edsp\u011bvky\u201c. Ozna\u010d\u00edte si p\u0159\u00edsp\u011bvky, kter\u00e9 chcete exportovat a zvol\u00edte mo\u017enost \u201ep\u0159idat do exportu\u201c. <\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

V exportu pak m\u016f\u017eete vybran\u00e9 \u010dl\u00e1nky odeslat na e-mail a vytvo\u0159it tak report nebo je st\u00e1hnout v r\u016fzn\u00fdch form\u00e1tech (excel, word, pdf, html, rtf, scs).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

T\u00e9mata<\/strong><\/p>\n\n\n\n

S t\u00e9maty a kl\u00ed\u010dov\u00fdmi slovi se m\u016f\u017eete podrobn\u011bji sezn\u00e1mit zde<\/a>.<\/p>\n\n\n\n

Reporty<\/strong><\/p>\n\n\n\n

D\u00edky report\u016fm u\u017e v\u00e1m nic neunikne. M\u016f\u017eete si je nastavit podle sv\u00fdch pot\u0159eb na konkr\u00e9tn\u00ed t\u00e9mata, s v\u00e1mi preferovanou frekvenc\u00ed (t\u00fddn\u011b, denn\u011b, m\u011bs\u00ed\u010dn\u011b atd.). Zvol\u00edte si v jak\u00e9 form\u011b v\u00e1m maj\u00ed reporty chodit, jak maj\u00ed b\u00fdt \u010dl\u00e1nky \u0159azeny a seskupeny a samoz\u0159ejm\u011b na kter\u00e9 e-mailov\u00e9 adresy maj\u00ed chodit.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ko\u0161<\/strong><\/p>\n\n\n\n

V ko\u0161i najdete \u010dl\u00e1nky, kter\u00e9 jste smazali a m\u016f\u017eete je zde zase obnovit.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aplikace Mediaboard umo\u017e\u0148uje pr\u00e1ci v n\u011bkolika modulech, kter\u00e9 naleznete \u00fapln\u011b vlevo v tmav\u00e9m menu – monitoring, dashboardy, portfolio, TVR alerty a Google analytics. P\u0159\u00edsp\u011bvky V…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":887,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/899\/"}],"collection":[{"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/comments\/?post=899"}],"version-history":[{"count":17,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/899\/revisions\/"}],"predecessor-version":[{"id":2936,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/899\/revisions\/2936\/"}],"up":[{"embeddable":true,"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/pages\/887\/"}],"wp:attachment":[{"href":"https:\/\/help.mediaboard.com\/cs\/wp-json\/wp\/v2\/media\/?parent=899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}