{"id":1181,"date":"2019-05-30T15:39:07","date_gmt":"2019-05-30T13:39:07","guid":{"rendered":"https:\/\/help.mediaboard.com\/monitora\/medialni-sluzby\/medialni-analyzy\/"},"modified":"2023-11-01T10:20:48","modified_gmt":"2023-11-01T09:20:48","slug":"medialne-analyzy","status":"publish","type":"page","link":"https:\/\/help.mediaboard.com\/sk\/mediaboard\/medialni-sluzby\/medialne-analyzy\/","title":{"rendered":"Medi\u00e1lne anal\u00fdzy"},"content":{"rendered":"\n<p>Medi\u00e1lna anal\u00fdza je \u0161trukt\u00farovan\u00fdm a preh\u013eadn\u00fdm rozborom toho, ak\u00fd obraz vytv\u00e1raj\u00fa m\u00e9di\u00e1 o sledovanom subjekte, alebo problematike v stanovenom \u010dasovom \u00faseku. Mapuje obsahov\u00fa, tematick\u00fa a \u010dasov\u00fa \u0161trukt\u00faru medi\u00e1lnej prezent\u00e1cie ur\u010dit\u00e9ho subjektu po\u010das stanoven\u00e9ho obdobia na zvolenej vzorke m\u00e9di\u00ed. Subjektom anal\u00fdzy m\u00f4\u017ee by\u0165 ekonomick\u00fd subjekt, nejak\u00e1 udalos\u0165, osoba, alebo miesto. <br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"651\" src=\"https:\/\/help.mediaboard.com\/wp-content\/uploads\/2023\/11\/Dashboard-1-1024x651.png\" alt=\"\" class=\"wp-image-3500\" srcset=\"https:\/\/help.mediaboard.com\/wp-content\/uploads\/2023\/11\/Dashboard-1-1024x651.png 1024w, https:\/\/help.mediaboard.com\/wp-content\/uploads\/2023\/11\/Dashboard-1-300x191.png 300w, https:\/\/help.mediaboard.com\/wp-content\/uploads\/2023\/11\/Dashboard-1-768x488.png 768w, https:\/\/help.mediaboard.com\/wp-content\/uploads\/2023\/11\/Dashboard-1-1536x976.png 1536w, https:\/\/help.mediaboard.com\/wp-content\/uploads\/2023\/11\/Dashboard-1.png 1700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Medi\u00e1lne anal\u00fdzy s\u00fa tvoren\u00e9 pod\u013ea individu\u00e1lnych po\u017eiadaviek a je mo\u017en\u00e9 vybera\u0165 z desiatok posudzovan\u00fdch krit\u00e9ri\u00ed, ktor\u00e9 zodpovedaj\u00fa \u0161tandardnej medzin\u00e1rodnej metodike. <\/p>\n\n\n\n<p>Medi\u00e1lne anal\u00fdzy odhalia hlb\u0161ie s\u00favislosti, upozornia na v\u00fdvojov\u00e9 trendy, potvrdia, alebo vyvr\u00e1tia hypot\u00e9zy, poskytuj\u00fa inform\u00e1cie kvantitat\u00edvneho i kvalitat\u00edvneho charakteru, u\u013eah\u010dia pri strategickom rozhodovan\u00ed.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#0ca8d0;font-size:25px\"><strong>Medzi z\u00e1kladn\u00e9 parametre anal\u00fdzy patria:<\/strong><\/p>\n\n\n\n<ul><li>V\u00fdvoj medializ\u00e1cie &#8211; \u010dasov\u00fd v\u00fdvoj medializ\u00e1cie analyzovan\u00e9ho subjektu <\/li><li>Po\u010det zmienok pod\u013ea typu m\u00e9dia<\/li><li>Sentiment<\/li><li>AVE, GRP, OTS<\/li><li>Top zdroje a vydavate\u013estv\u00e1, ktor\u00e9 sa naj\u010dastej\u0161ie venuj\u00fa danej t\u00e9me, alebo subjektu<\/li><li>Top autori<\/li><li>Tematick\u00fd rozbor medializ\u00e1cie <\/li><li>Porovnanie s konkurenciou<\/li><li>Share of Voice<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Medi\u00e1lna anal\u00fdza je \u0161trukt\u00farovan\u00fdm a preh\u013eadn\u00fdm rozborom toho, ak\u00fd obraz vytv\u00e1raj\u00fa m\u00e9di\u00e1 o sledovanom subjekte, alebo problematike v stanovenom \u010dasovom \u00faseku. Mapuje obsahov\u00fa, tematick\u00fa a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1177,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/help.mediaboard.com\/sk\/wp-json\/wp\/v2\/pages\/1181\/"}],"collection":[{"href":"https:\/\/help.mediaboard.com\/sk\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"https:\/\/help.mediaboard.com\/sk\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"https:\/\/help.mediaboard.com\/sk\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/help.mediaboard.com\/sk\/wp-json\/wp\/v2\/comments\/?post=1181"}],"version-history":[{"count":6,"href":"https:\/\/help.mediaboard.com\/sk\/wp-json\/wp\/v2\/pages\/1181\/revisions\/"}],"predecessor-version":[{"id":3503,"href":"https:\/\/help.mediaboard.com\/sk\/wp-json\/wp\/v2\/pages\/1181\/revisions\/3503\/"}],"up":[{"embeddable":true,"href":"https:\/\/help.mediaboard.com\/sk\/wp-json\/wp\/v2\/pages\/1177\/"}],"wp:attachment":[{"href":"https:\/\/help.mediaboard.com\/sk\/wp-json\/wp\/v2\/media\/?parent=1181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}