{"id":1188,"date":"2019-06-03T16:10:31","date_gmt":"2019-06-03T14:10:31","guid":{"rendered":"https:\/\/help.mediaboard.com\/monitora\/medialni-sluzby\/ave-a-sentiment\/"},"modified":"2023-11-01T10:14:47","modified_gmt":"2023-11-01T09:14:47","slug":"ave-a-sentiment","status":"publish","type":"page","link":"https:\/\/help.mediaboard.com\/sk\/mediaboard\/medialni-sluzby\/ave-a-sentiment\/","title":{"rendered":"AVE a sentiment"},"content":{"rendered":"\n<p class=\"has-text-color has-large-font-size\" style=\"color:#0ca8d0\">AVE<\/p>\n\n\n\n<p>Koeficient AVE (Advertising Value Equivalent) predstavuje finan\u010dn\u00e9 zhodnotenie medi\u00e1lnych aktiv\u00edt. Je to ekvivalent toho, \u010do by st\u00e1l priestor z\u00edskan\u00fd obsahom v prepo\u010dte na hodnotu reklamnej plochy pod\u013ea cenn\u00edka dan\u00e9ho m\u00e9dia.<br>Pre strojov\u00fd v\u00fdpo\u010det AVE vyu\u017e\u00edvame tieto premenn\u00e9:<\/p>\n\n\n\n<ul><li>jednotkov\u00e1 cena inzercie v danom m\u00e9diu (napr.: cena za normostranu v tla\u010di \/ 1s odvysielanej spr\u00e1vy v TV \u010di rozhlase)<\/li><li>ve\u013ekos\u0165 \u010dl\u00e1nku v tla\u010di \/ d\u013a\u017eka report\u00e1\u017ee v TV \u010di rozhlase<\/li><li>rozsah inform\u00e1cie venovanej t\u00e9me v r\u00e1mci pr\u00edspevku<\/li><\/ul>\n\n\n\n<p><strong>VMediaboard<\/strong>u<strong> vieme automaticky dopo\u010d\u00edta\u0165 AVE k v\u00e4\u010d\u0161ine \u010dl\u00e1nkov ku ktor\u00fdm m\u00e1me potrebn\u00e9 d\u00e1ta. Ak m\u00e1te o t\u00fato slu\u017ebu z\u00e1ujem, sta\u010d\u00ed n\u00e1m da\u0165 vedie\u0165! T\u00fato nadstavbov\u00fa slu\u017ebu m\u00f4\u017eete rovnako ako v\u0161etky ostatn\u00e9 nadstavbov\u00e9 slu\u017eby nez\u00e1v\u00e4zne vysk\u00fa\u0161a\u0165.<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-large-font-size\" style=\"color:#0ca8d0\">Sentiment<\/p>\n\n\n\n<p>Automatick\u00fd sentiment je skvelou slu\u017ebou, ak potrebujete z v\u00fdstupov vytv\u00e1ra\u0165 medi\u00e1lne anal\u00fdzy, alebo s v\u00fdstupmi \u010falej pracova\u0165. <br>Mediaboard dok\u00e1\u017ee v\u010faka strojov\u00e9mu u\u010deniu a slovn\u00edkovej datab\u00e1ze ur\u010di\u0165 sentiment a ten potom prirad\u00ed k \u010dl\u00e1nku prostredn\u00edctvom smajl\u00edkov:<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"272\" src=\"https:\/\/help.mediaboard.com\/wp-content\/uploads\/2023\/11\/Untitled-design-1-1024x272.png\" alt=\"\" class=\"wp-image-3496\" srcset=\"https:\/\/help.mediaboard.com\/wp-content\/uploads\/2023\/11\/Untitled-design-1-1024x272.png 1024w, https:\/\/help.mediaboard.com\/wp-content\/uploads\/2023\/11\/Untitled-design-1-300x80.png 300w, https:\/\/help.mediaboard.com\/wp-content\/uploads\/2023\/11\/Untitled-design-1-768x204.png 768w, https:\/\/help.mediaboard.com\/wp-content\/uploads\/2023\/11\/Untitled-design-1-1536x408.png 1536w, https:\/\/help.mediaboard.com\/wp-content\/uploads\/2023\/11\/Untitled-design-1-2048x545.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Ak m\u00e1te o t\u00fato slu\u017ebu z\u00e1ujem, sta\u010d\u00ed n\u00e1m da\u0165 vedie\u0165! T\u00fato nadstavbov\u00fa slu\u017ebu m\u00f4\u017eete rovnako ako v\u0161etky ostatn\u00e9 nadstavbov\u00e9 slu\u017eby nez\u00e1v\u00e4zne vysk\u00fa\u0161a\u0165.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AVE Koeficient AVE (Advertising Value Equivalent) predstavuje finan\u010dn\u00e9 zhodnotenie medi\u00e1lnych aktiv\u00edt. Je to ekvivalent toho, \u010do by st\u00e1l priestor z\u00edskan\u00fd obsahom v prepo\u010dte na hodnotu&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1177,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/help.mediaboard.com\/sk\/wp-json\/wp\/v2\/pages\/1188\/"}],"collection":[{"href":"https:\/\/help.mediaboard.com\/sk\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"https:\/\/help.mediaboard.com\/sk\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"https:\/\/help.mediaboard.com\/sk\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/help.mediaboard.com\/sk\/wp-json\/wp\/v2\/comments\/?post=1188"}],"version-history":[{"count":7,"href":"https:\/\/help.mediaboard.com\/sk\/wp-json\/wp\/v2\/pages\/1188\/revisions\/"}],"predecessor-version":[{"id":3499,"href":"https:\/\/help.mediaboard.com\/sk\/wp-json\/wp\/v2\/pages\/1188\/revisions\/3499\/"}],"up":[{"embeddable":true,"href":"https:\/\/help.mediaboard.com\/sk\/wp-json\/wp\/v2\/pages\/1177\/"}],"wp:attachment":[{"href":"https:\/\/help.mediaboard.com\/sk\/wp-json\/wp\/v2\/media\/?parent=1188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}