One of the basic functions of Mediaboard is the display of metadata (additional information) for articles. This metadata allows users to further analyse and understand the importance and impact of individual articles. Metadata is also an essential prerequisite for quality mediální analýzu. Examples of metadata include AVE (Advertising Value Equivalent), GRP (Gross Rating Point), reach, number of impressions, and more. The underlying metadata is obtained by Mediaboard from publicly available and verified sources, a list of which can be found below.
Sources for metadata:
- ABC CZECH REPUBLIC,
- mediakits of individual media.