Topics and keywords
Monitoring is based on pre-set topics and keywords.
The keywords represent the terms you want to monitor. This can be, for example, your company name, the names of company representatives, competitors, events or even general topic areas. There are clear rules for keywords so Keywords represent the terms you want to monitor, such as your company name, the names of company representatives, competitors, events, or general topics. Clear rules for keywords ensure that the monitoring process always searches for relevant outputs.
To enhance clarity in monitoring, you can organize your keyword groups into “Topics.” Within each topic, you can customize settings, such as selecting specific media sources where the terms will be searched.
