Media analysis

Media analysis provides a structured and clear examination of how media portrays a subject or issue over a specified period. It maps the content, thematic focus, and timing of media presentations across a chosen sample of media outlets. The subject of the analysis can be an economic entity, an event, a person, or a location.

Media analyses are tailored to individual requirements and can be customized using a wide range of criteria that align with standard international methodologies. They reveal deeper insights, highlight trends, confirm or challenge hypotheses, offer both quantitative and qualitative information, and support strategic decision-making.

The basic analysis parameters include:

• Development of media coverage – the temporal development of media coverage of the analysed subject.
• Number of mentions by media type
• Sentiment
• AVE, GRP, OTS
• Top sources and publishers that most frequently cover the topic, subject
• Top authors
• Topical analysis of media coverage
• Comparison with competitors
• Share of Voice